In a significant move to bolster tourism in Islamabad, the Pakistan Tourism Development Corporation (PTDC) has signed a Memorandum of Understanding (MoU) with Horse & Horseman. The MoU, signed at PTDC Headquarters in Islamabad, aims to establish a collaborative partnership to promote equestrian sports and tourism in Pakistan.
Aftab Ur Rehman Rana, Managing Director of PTDC, and Adil Shah, CEO of Horse & Horseman Club, were present at the signing ceremony. Mr. Rana emphasized the potential of equine tourism in Pakistan and expressed that this partnership would enhance the country’s image as a global hub for equestrian sports and tourism. He highlighted the rich equine culture and heritage of Pakistan, which will be showcased to both local and international audiences through this collaboration.
This initiative is expected to significantly contribute to the promotion of tourism in Islamabad and position Pakistan as a prominent destination for equestrian enthusiasts worldwide.